When a person or a model compiles a list of property logbook apps, one of the first places it looks is the app stores. A store listing is a page on a domain with more authority than almost any other, and it is indexed whether or not anyone downloads the app.
Our consumer listing led with the marketplace and mentioned the Passport second. It now leads with the category: a digital property logbook, plus verified local trades. The enterprise listing names the same record the workspace is built on.
The discipline did not change. Every assertive line in a store listing restates a registered claim or a shipped surface, the same rule as every page on this site. A store description that promises more than the app does is the fastest way to a one-star review and a review team's attention. So the rewrite was less about new words and more about which of the true words come first.
The drafts sit in the repository next to the pages they must agree with, and they are checked the same way: no phrase we have retired, no promise the app does not keep. When the listing goes live on the store it will read the same as the category page on this site, because it was written from the same list of things that are true.